I'm not sure about you, but these days I find myself turning to my twitter feed for news on just about anything. I no longer have to pick up the newspaper (and really who wants to? I hate getting ink on my fingers) its all just a mouse click away.
PR 2.0 is the concept, and in Deirdre Breakenridge's article, PR 2.0 a communicators manifesto, this is exactly what she is getting at. PR 2.0 is putting the 'public' back in public relations. As communicators we now have more tools then ever to get our message out there, and reach a wider, global audience.
PR is now driven by technology, and consumers now expect a human connection. A face and voice to put to the brand. Companies are now experiencing more direct communication with their publics then ever before. Its like having a 24/7/365 panel for feedback, and honest feedback at that.
This might have some PR practitioners running for the hills but its in everybody's best interest to embrace PR 2.0. Why you might ask? Because, PR 2.0 is all about effective communication and who communicates better then us? (PR practitioners of course).
Brian Solis makes an excellent point about PR 2.0 in his blog post PR 2.0 = The Evolution of PR, Nothing Less, Nothing More. PR 2.0 is the natural evolution of PR, and it is needed to stay relevant.
PR 2.0 has been ten years in the making , and lets face it, its here to stay. So what do you say we drop the 2.0 already??
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