Kelly Cutrone: New face of PR??

We've all seen her in action on The Hills and The City. She's the boss that everyone loves to hate. Kelly Cutrone makes her employees fire their friends, work until 2am and shake in their boots with her direct, no BS way of communication. In short when you work for her you know exactly where you stand, in the line of fire or out of it.

Cutrone is quickly becoming the public face of PR whether she likes it or not. Gone are the unrealistic images of Samantha from Sex and the City standing at the door of an event with a list dressed to the nines. Instead they are replaced with black clothes, no make up and the rule, which is coincidentally the name of her new book, "If you have to cry, go outside."



On top of appearing on both MTV's The Hills and The City, Cutrone has started filming her own show which follows her firm with the lead up to fashion week 2010. It airs on Monday's starting February 1. This has thrown both her and her employees into the lime light, showcasing their talent and "product". One could argue that this is a perfect pitching tool for new clients, it comes at a perfect time as Cutrone's book is set to launch the day after her show premiers.

MTV Shows

Cutrone giving advice to young girls based on experience

"Give birth to yourself"


Cutrone has built her business from the ground up. Cutrone started her career in in early 20s working for Spin. Between leaving her first PR firm Cutrone & Weinstien and starting Peoples Revolution she took a small break for a year where she lived on Venice beach as a tarot card reader. But the world of PR called her back and she started People's Revolution. Her current company represents 46 clients including Longchamp, Sass & Bide and Vivienne Westwood to name a few.

"Smile a little bit we're trying to sell underwear not beat someone up"

With Cutrone what you see is what you get, she doesn't bend or change herself for anything or anyone. Which is hard to do when you work in a field as dynamic as public relations. To add to her stress cameras are watching her every move during her work day.

Its incredibly refreshing to see the world of PR on display in such a raw form. Cutrone is offering up a more accessible, less glorified version of fashion based public relations, and I for one, like it.